Bachelor of Commerce Honours Degree in Marketing
Part I Semester I
Code Module Description
AC101 Financial Accounting IA
MM101 Principles of Marketing
CSCM101 Business Communication
AC100 Commercial Law I
EC001 Principles of Economics
FIN101 Corporate Finance I
BAC101 African Philosophy and Thought
Part I Semester II
AC103 Financial Accounting IB
IS101 Introduction to Computers and Computer Applications
MM102 Principles of Management
AC107 Commercial Law II
MM105 Quantitative Analysis for Business
BHS101 Introduction to Zimbabwean Cultures and Heritage
Optional (Choose one)
BM103 Entrepreneurship I
MM110 Practice of Marketing
Part II Semester I
Code Module Description
MM213 Marketing Information Systems
MM205 Product and Market Development
MM206 Logistics and Distribution Management
MM207 Integrated Marketing Communications
MM215 Retail Marketing
MLT205 Human Resources Management
Optional (Choose one)
MM204 Social Marketing
BM201 Entrepreneurship II
Part II Semester II
MM202 Marketing Management
MM208 Marketing Research Theory and Practice
MM203 Sales Management
MM211 Public Relations and Customer Care
MM212 Business Ethics and Corporate Governance
MM201 Consumer Buyer Behaviour
MM216 Advertising Management
Part III
Code Module Description
MM301 Work related learning report
MM302 Continuous work related learning report
Part IV Semester I
Code Module Description
MM401 Business to Business Marketing
MM402 Marketing of services
MM416 Tourism Marketing
MM405 Strategic Management
MM406 Agri-Business Marketing
MM415 E-Commerce
MM411 Research Project
Part IV Semester II
MM404 Relationship Marketing
MM407 Brand Management
MM409 International Marketing
MM413 Financial Aspects of Marketing
MM411 Research Project
MM412 Strategic Marketing