Bachelor of Commerce Honours Degree in Marketing

 

Part I Semester I     
Code                    Module Description       
AC101                   Financial Accounting IA
MM101                   Principles of Marketing
CSCM101                Business Communication
AC100                   Commercial Law I
EC001                    Principles of Economics
FIN101                   Corporate Finance I
BAC101                  African Philosophy and Thought

Part I Semester II
AC103                       Financial Accounting IB
IS101                        Introduction to Computers and Computer Applications
MM102                       Principles of Management
AC107                       Commercial Law II
MM105                       Quantitative Analysis for Business
BHS101                      Introduction to Zimbabwean Cultures and Heritage

Optional (Choose one)
BM103                       Entrepreneurship I
MM110                       Practice of Marketing
Part II Semester I
Code                         Module Description
MM213                       Marketing Information Systems
MM205                       Product and Market Development
MM206                       Logistics and Distribution Management
MM207                       Integrated Marketing Communications
MM215                       Retail Marketing
MLT205                      Human Resources Management
Optional  (Choose one)
MM204                      Social Marketing
BM201                      Entrepreneurship II

Part II Semester II
MM202                       Marketing Management
MM208                       Marketing Research Theory and Practice
MM203                       Sales Management
MM211                       Public Relations and Customer Care
MM212                       Business Ethics and Corporate Governance
MM201                       Consumer Buyer Behaviour
MM216                       Advertising Management

Part III
Code                          Module Description
MM301                        Work related learning report
MM302                        Continuous work related learning report

Part IV Semester I
Code                          Module Description
MM401                         Business to Business Marketing
MM402                         Marketing of services
MM416                         Tourism Marketing
MM405                         Strategic Management
MM406                         Agri-Business Marketing
MM415                         E-Commerce
MM411                         Research Project

Part IV Semester II
MM404                          Relationship Marketing
MM407                          Brand Management
MM409                          International Marketing
MM413                          Financial Aspects of Marketing
MM411                          Research Project
MM412                          Strategic Marketing

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