Master of Commerce in Marketing Management

 

Part I Semester I
Code                      Module Description         
MMM 501                 Financial Aspects of Marketing
MMM502                  Business and Consumer Behaviour
MMM503                  Strategic Marketing Management
MMM504                  International Marketing Management
MMM519                  Supply Chain Management

Part I Semester II
Core modules
MMM508                   Services and Relationship Marketing Management
MMM510                   Integrated Marketing Communications
MMM511                   Strategic Brand Management
MMM517                   Marketing Research Methods

Optional (Choose one)
MMM509                Marketing Information Systems and E-Commerce
MMM513                Quality Management
MMM514                Agri-Business Marketing
MMM515                Marketing for Non -Profit Organisations
MMM518                Strategic Retail Marketing Management

Part II Semester I
MMM516                   Dissertation

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