Master of Commerce in Marketing Management
Part I Semester I
Code Module Description
MMM 501 Financial Aspects of Marketing
MMM502 Business and Consumer Behaviour
MMM503 Strategic Marketing Management
MMM504 International Marketing Management
MMM519 Supply Chain Management
Part I Semester II
Core modules
MMM508 Services and Relationship Marketing Management
MMM510 Integrated Marketing Communications
MMM511 Strategic Brand Management
MMM517 Marketing Research Methods
Optional (Choose one)
MMM509 Marketing Information Systems and E-Commerce
MMM513 Quality Management
MMM514 Agri-Business Marketing
MMM515 Marketing for Non -Profit Organisations
MMM518 Strategic Retail Marketing Management
Part II Semester I
MMM516 Dissertation